Imagine swimming above a submerged city. Global warming and rising sea levels haven't buried us yet, but HSBC Bank decided to raise awareness of the environmental threat by hiring Indian ad agency Ogilvy & Mather Mumbai ad agency to give it some media exposure. The ingenious ad agency delivered by gluing an aerial photo of a city’s skyscrapers to the base of a swimming pool. Result? A surreal sci-fi shot that mimics a submerged cityscape and hopefully makes us think a bit more about our planet and what we can do to save it.
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