iphone :: the heineken life saver

This is a Sponsored Post written by me on behalf of Heineken. All opinions are 100% mine.

What a smart app! For the iPhone that is. I'm all about apps and what the latest releases are for the iPhone and when I learned about the Know The Signs “Breathalyzer” app for iPhone, I just had to check it out. Because, obviously, it's a life saver ! I myself don't drink very often but I know some major party animals that seriously need this app to be a required app on their iPhones!

This year, Heineken created the "Breathalyzer"iPhone app, after last year’s successful campaign -Enjoy Heineken Responsibly. The Know The Signs “Breathalyzer” turns your iPhone into a realistic breathalyzer with an intelligent and humorous way of reminding you or your drinking buddy that you've had a little too much to drink. Just by blowing into your iPhone “Breathalyzer” the app shows which character you are turning into, reminding you to know the signs. Everyone knows these embarassing characters that rear their ugly heads from too much drinking or a night on the town - The Crier, The Fighter, The Sleeper, The Exhibitionist, The Groper , The Flirt and The Stumbler. The Breathalyzer is a fun way and a fun app that gets you to drink responsibly, one of Heineken's well know slogans. And guess what? Their app is free! Download the Heineken Breathalyzer iPhone app at the itunes store - YES, for free or check out more info about it at The Heineken Know The Signs website .

marketing :: scratch & sniff goes peel & taste

We've all scratched and sniffed.. I'm talking about product samples found in magazines and sometimes even found on the products themselves. A great idea in marketing to preview the products before we buy. But what an even better idea to put flavor strips on the product's sheves so that we could actually TASTE the products first.

WILLY WONKA would be proud. When Adnan Aziz saw people licking orange-flavoured wallpaper in the film “Willy Wonka and the Chocolate Factory”, it gave him the idea for a novel form of advertising. Together with Jay Minkoff, an entrepreneur, he set up First Flavor, a firm that makes edible films that allow consumers to sample the flavours of foods, drinks and other products.

The Campbell Soup Company was faced with the challenge of marketing V8's V-Fusion® juice brands. With V8's image as a producer of vegetable juice engrained into the minds of the general public, V8 needed to find a way to raise awareness about its new and great tasting fruit and vegetable juice products among consumers. The company turned to First Flavor to create a V8® V-Fusion® Pomegranate Blueberry Peel ‘n Taste® strip to be used in conjunction with point-of-sale coupons .

Solution

Teaming with News America Marketing (NAM) and First Flavor, V8 launched an in-store promotion in 300 Kroger retail supermarket stores across the southeastern United States during the months of March and April, 2008. The unique marketing endeavor featured custom branded NAM's Shelftake OneTM coupon dispensers with flyers affixed with V-Fusion® Pomegranate Blueberry Peel ‘n Taste® flavor strips.

via first flavor

Best App Ever :: Vote for Ravensword: The Fallen King in Best Adventure Game

Ravensword has been nominated for best app ever!
and you can help by voting for it here --->

Ravensword: The Fallen King

for the Best Adventure Game category

If you haven't heard me raving about Ravensword before then here is a brief synopsis of this majorly JUST COOL rpg game for the iphone.

Our land is a peaceful one. There is no war or hunger here, but strange and evil creatures stalk the night ...

Enter the world of Ravensword: The Fallen King; a massive, sandbox-style adventure for the iPhone and iPod touch. Combining 3D action with RPG elements, Ravensword features rich and interactive environments that bring you a gaming experience unlike anything youve seen on the iPhone platform. Take on quests to earn money and experience. Wield powerful weapons and magical runes. Battle fearsome enemies such as Orcs, Trolls, Ogres and Demons. Test your skills with a variety of games and side quests.

This is the first adventure in the Ravensword series.

Best App Ever :: Vote for Ravensword: The Fallen King in Best Adventure Game

software::save the blu ray!

This is a Sponsored Post written by me on behalf of 123 Media Max. All opinions are 100% mine.

If you are like me and an avid movie watcher then probably by now you are starting to switch your dvd collections to blu ray instead of the standard hd dvd format. Technically, what exactly is the difference? I was  wondering that too.While current optical disc technologies such as DVD, DVD±R, DVD±RW, and DVD-RAM rely on a red laser to read and write data, this new format uses a blue-violet laser instead, hence the name Blu-ray. Despite the different type of lasers used, Blu-ray products can easily be made backwards compatible with CDs and DVDs through the use of a BD/DVD/CD compatible optical pickup unit. The benefit of using a blue-violet laser (405nm) is that it has a shorter wavelength than a red laser (650nm), which makes it possible to focus the laser spot with even greater precision. This allows data to be packed more tightly and stored in less space, so it's possible to fit more data on the disc even though it's the same size as a CD/DVD. This together with the change of numerical aperture to 0.85 is what enables Blu-ray Discs to hold 25GB/50GB. Recent development by Pioneer has pushed the storage capacity to 500GB on a single disc by using 20 layers.The format offers more than five times the storage capacity of traditional DVDs and can hold up to 25GB on a single-layer disc and 50GB on a dual-layer disc. This extra capacity combined with the use of advanced video and audio codecs offers  an unprecedented HD experience.

You may have backup copies of your regular dvds, but  why not safeguard your precious movie collections by creating backup copies of the blu rays too? 123CopyDVD offers software that does just that. With 123 Media Max software you can:

* Copy any Blu-ray movie

* It's playable on Blu-ray players or PS3

* You can burn Blu-ray movies on standard DVD

* Copy any DVD

* Convert + Burn YouTube videos

* It has an internet Video Clip finder

* and you can make unlimited free ring tones

So now you'll never have to worry about losing your valuable Blu ray and DVD movie collections because you can have perfect backups playable on Blu-Ray and DVD players or Sony PS3 courtesy of 123CopyDVD. Visit www.123mediamax.com  for more details on this JUST COOL software!