Just cool is this conceptual design of a watch worn on your thumbnail! To celebrate its 150th Anniversary and demonstrate an ongoing commitment to design and innovation, international watch brand Timex collaborated with Core77 to carry out a global design competition: Timex2154: THE FUTURE OF TIME that could highlight the state-of-the-art timekeeping pioneered by the company. This was just one of the runner ups.

The TX54 is a disposable timepiece worn on the user’s thumbnail. While its translucency makes it blend seamlessly with the hand, a selection of text color options and a glow feature that activates on command make it easy to read.

Friend says: Timekeeping goes off the wrist and onto the fingernail. Let’s see, when I fly to Europe, I can keep New York time on my left hand and London on the right!