advertising :: brushing up

How's this for promoting good oral hygiene? Instead of the regular sample toothbrushes and mini tubes of toothpaste that Colgate usually hands out, it went for a new approach with kids. Since they love all the sweets, the candy and the ice cream - why not ply them with a semi subliminal message? So they put toothbrush shaped sticks inside of those confections that have sticks - like ice cream bars and lolly pops.  What a neat idea!

Dont Forget - Colgate! It's JUST COOL!

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Uncivil said...

Ha...I thought it was a comb at first?
Happy Valentines!